Singapore Airlines has signed a new strategic partnership with french crystal glass company Lalique. The new partnership will see Singapore Airlines carry luxury items by Lalique just for Suites and First Class passengers. The airline currently uses Salvatore Ferragamo amenities in first and suites.
Per Singapore Airlines,
“We are very pleased to partner with Lalique to offer our premium customers exquisite luxury in the air,” said Singapore Airlines Senior Vice President Product & Services, Mr Marvin Tan. “Both Lalique and SIA have a long heritage. Leveraging the strengths of both companies, we look forward to bringing the finest travelling experience to our customers through this co-brand initiative. ”
“We are very excited about this strategic alliance with Singapore Airlines – one of the world’s leading airline and travel brands – to contribute to delivering more value to SIA passengers and frequent flyers,” said Lalique’s Chairman and CEO Silvio Denz.
At this time there are no sample images of what could be in the amenities so we’ll have to wait and see. I’d imagine the quality of what they’ll provide will be top notch considering SIA don’t like to be cheap.
Source – Singapore Airlines & SUPERADRIANME