Etihad Introduce Buy Onboard For Economy With A Twist

by Zac George
a plane on the runway
Etihad really hasn’t had a great few years when it comes to revenue and income. They’ve cut soo many things and it’s really sad to see such a great airline become like this. Don’t get me wrong, I love Etihad and probably always will BUT, the cost-cutting they’ve been doing recently is really quite pathetic and really disappointing. Here’s just a few things they’ve cut:
The airline has just announced a new feature in the Economy Cabin, buy on board. Now normally If I’d mention buy on board I’d talk about British Airways, LCC’s etc. Buy on board is basically food that you have to purchase and isn’t complimentary, Etihad’s new feature is a little different though. You can purchase food but also amenities and beverages.
Not only are you able to purchase beverages and food but you can even buy pyjamas and amenities. Now how ironic is this, a few months ago the airline entirely removed PJ’s from the Business Class cabin but you can now buy them if you’re seated in Economy. What the actual f@#k!?
Here’s the information courtesy of Etihad:
Paris, London and all Australian sectors in Economy Class:
·         Cold brewed coffee from Coffee Planet: USD 4 / AED 15 a glass
–      All long haul and ultra-long haul (except US) sectors in Economy Class:
·         Piper-Heidsieck Cuvee Brut NV champagne: USD 8 / AED 30 per glass
–      All ULH sectors (except US routes) in all cabins:
·         Christian Lacroix male and female branded amenity kits with Omorovicza products: USD 22 / AED 80
·         Christian Lacroix branded sleepwear: USD 35 / AED 130
·         In January 2018, a Snack Box featuring both sweet and healthy snacks to suit guests’ differing tastes and cravings will be introduced
a group of toiletries and a purse

Christian Lacroix Amenity Kit’s

If you’re not aware, Christian Lacroix is the same designer that makes the First & Residence PJ’s and amenity kits. If you’re selling those products in Economy, the amenities in First and The Residence aren’t really exclusive are they?

If you’re an Economy passenger that can take advantage of this new system well you’ll probably quite appreciate it and I guess EY are trying to make the Economy experience a little better but you can’t hide the fact that this really is cost-cutting pretty hard. What’s next, passengers from other cabins can pay for the showers?

Come on Etihad, you’re better than this…

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